Jane Podbelskaya is Founder & Managing Partner of Charge Forward, an embedded finance advisory and intelligence firm working with vertical SaaS platforms, venture capital and private equity investors, and fintech vendors. Charge Forward partners with funds to operationalize embedded finance across their portfolios. Jane writes and speaks regularly on embedded finance, focusing on how it creates new revenue streams and durable platform moats for software companies.

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Before founding Charge Forward, Jane spent over a decade in venture capital — first at Georgian investing in growth-stage B2B SaaS companies including Cority and eSentire, then at Information Venture Partners investing in fintech and financial software companies including Wisedocs, Empyrean, Helcim, and Nue. Earlier in her career, Jane worked as a software engineer and solutions architect at ABBYY and Xerox, and as a management consultant at Bain & Company. She holds a Master's degree in Computer Science and an MBA from the Rotman School of Management.