Real Embedded Finance Lessons
Our speakers and panelists are the people who have actually built and scaled embedded financial products inside vertical SaaS. Expect practical stories, hard-earned lessons, and the decisions behind what worked (and what didn’t), so you can apply the same playbooks inside your platform.
Keynote Speakers
Opening Keynote
James Armijo
CEO, Inktavo
James Armijo is CEO at Inktavo. Backed by PSG, Blue Star Innovation Partners, and Susquehanna Growth Equity, Inktavo has combined OrderMyGear, Brightstores, Distributor Central, Printavo, Inksoft, GraphicsFlow, SignTracker and Clarity. Inktavo has software that enables its customers to sell promo products, apparel or signage, or any combination of those products, to sell those products via webstores, proposals or invoices, and to manage in-house production or contracted decoration. In his role, James directs the company’s strategy and manages operations. James joined Inktavo after having served as CEO of Smartcare.
Event Host
Greg Myers
Founder, Embedify '26 / Host of the Leaders in Payments Podcast
Greg is a seasoned payments and fintech executive with nearly two decades of experience in the industry. His background includes serving as VP of Marketing for both Chase Paymentech and First Data (now Fiserv), as well as consulting with organizations across embedded payments, fraud, and mobile payments. He is currently the host of the Leaders in Payments Podcast, a leading industry show featuring conversations with the executives and innovators shaping the future of payments and fintech. Greg is also the Founder of Embedify, a platform created to bring vertical SaaS leaders together to explore the opportunities and realities of embedded finance.