Shirley Hsu is a payments and embedded finance leader with deep experience turning financial products into scalable commercial strategies. She led the commercial negotiations of FreshBooks’ multi-year Stripe partnership, a ~$5M+ strategic agreement, delivering approximately 20% (~$1M) in commercial value through pricing optimization and incentives. Her expertise extends beyond payments to embedded lending, banking, payouts, and other financial services, including building the business case, prioritizing product launches, and driving merchant adoption. Shirley also brings expertise in risk, underwriting policy, and payments strategy, balancing growth, risk, economics, and customer experience.