Michelle Van Horn is a vertical SaaS leader who builds products, partnerships, and new revenue opportunities for software businesses serving SMBs. She joined Xplor Technologies in 2020 through the acquisition of BrandBot and has continued to grow her scope within Xplor, now serving as VP of Product Partnerships.
Michelle launched Xplor Capital, Xplor’s first embedded lending offering, and helped scale it across the company’s portfolio of vertical SaaS platforms. The success of Capital helped kick off Xplor’s broader embedded products strategy, leading to four additional offerings like insurance, payroll, and Ads that are now being adopted across Xplor’s platforms and the many industries they serve.
Today, Michelle works across Xplor’s portfolio to bring these products to market, scale adoption, and find practical ways to use embedded finance and technology to create more value for both Xplor’s software businesses and the SMBs they serve.Michelle Van Horn is a vertical SaaS leader who builds products, partnerships, and new revenue opportunities for software businesses serving SMBs. She joined Xplor Technologies in 2020 through the acquisition of BrandBot and has continued to grow her scope within Xplor, now serving as VP of Product Partnerships.
Michelle launched Xplor Capital, Xplor’s first embedded lending offering, and helped scale it across the company’s portfolio of vertical SaaS platforms. The success of Capital helped kick off Xplor’s broader embedded products strategy, leading to four additional offerings like insurance, payroll, and Ads that are now being adopted across Xplor’s platforms and the many industries they serve.
Today, Michelle works across Xplor’s portfolio to bring these products to market, scale adoption, and find practical ways to use embedded finance and technology to create more value for both Xplor’s software businesses and the SMBs they serve.