Keith Womack is Vice President of Payments and Strategic Alliances at Lightspeed, where he leads the company’s embedded payments strategy and Lightspeed RevPay™, its integrated payments platform. Lightspeed is the software that powers outdoor adventure for more than 4,500 powersport, RV, and marine dealerships across North America.  With more than 25 years of experience in payments, fintech, product innovation, and business leadership, Keith has launched more than 30 products and held leadership roles at Heartland Payments, MySchoolBucks, Official Payments, and PrestoSports. At Lightspeed, Keith led the development and launch of RevPay, helping dealerships simplify payments, streamline operations, and improve efficiency. A frequent speaker and industry panelist, he is passionate about using technology to help dealerships grow and succeed.