Jacob Olins is the SVP & GM of Fintech at WorkWave, a PE-backed vertical SaaS company and global leader in pest control, lawn care, security, and janitorial software. He has built Fintech into one of WorkWave's most important divisions through sharp vertical focus, a steady cadence of new product launches, and an AI-enabled go-to-market transformation.

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Through Susquehanna Growth Equity, he advises growth-stage companies on building and scaling payments and fintech into core business lines. He organizes his work around the Fintech Maturity Curve, spanning four domains: P&L, Product, GTM, and Risk.

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Before WorkWave, Jacob started in payments, treasury, and banking-innovation roles at Citi and JPMorgan, then moved into software to build the payments and fintech business at UK-based unicorn Epos Now.

A keynote speaker and frequent podcast guest, he speaks on building money movement businesses inside software companies.