Morning
Afternoon
Arrival + Coffee + Badge Pickup
All
Show Barn
8:15 AM - 9:00 AM
Welcome + How the Day Works
Greg Myers
Show Barn
9:00 AM - 9:15 AM
Opening Keynote - How Vertical SaaS Becomes the Financial System of Record
As vertical SaaS platforms expand beyond software into payments and financial products, the opportunity is growing, but so is the complexity. This opening keynote will explore how leading platforms are thinking about product expansion, customer value, and long-term growth in embedded finance.
TBD
Show Barn
9:15 AM - 9:45 AM
Fireside Chat - Expanding the Platform: The Next Embedded Finance Decisions
A Worldpay-moderated fireside chat with a leading vSaaS operator on how platforms are evolving from embedded payments to broader embedded finance strategies. The conversation will explore the complexity of integrating multiple financial products, the impact on customer experience, and what it takes to build a roadmap that expands value beyond payments.
TBD
Show Barm
9:45 AM - 10:15 AM
Break
All
Show Barn
10:15 AM - 10:25 AM
In this fast-paced session, select ecosystem partners will each have six minutes to share one practical insight, customer example, or real-world lesson from the embedded finance market. No slides and no sales pitches, just concise perspectives on what is working, what platforms are asking for, and where real value is being created.
Embedify Lightning Series - Six Minutes. One Insight.
Anchor Sponsors
Show Barn
10:25 AM - 12:00 AM
Lunch
All
Show Barn
12:00 AM - 1:00 PM
Payments Breakout - What Great Embedded Payments Strategies Get Right
For many vertical SaaS platforms, payments is the first and most important financial product they bring to market, but long-term success depends on more than simply turning it on. This session will examine what separates stronger payments strategies from weaker ones, including integration, adoption, customer value, and the role payments can play in a broader roadmap.
TBD
Show Barn
1:00 PM - 2:00 PM
Embedded lending is evolving beyond one-off offers into a more strategic and integrated way for vertical SaaS platforms to help customers access capital at the right time and in the right context. This breakout will look at how platforms can evaluate funding products, customer experience, partner models, and roadmap decisions as they build a more effective embedded capital strategy.
Lending Breakout - From Financing Offer to Growth Strategy
TBD
Amber Room
1:00 PM - 2:00 PM
As vertical SaaS platforms look to add more financial functionality, embedded banking opens up new possibilities around accounts, money movement, cards, and cash flow management within the software experience. This breakout will examine how platforms can assess product scope, customer value, operational complexity, and long-term priorities as they define what embedded banking should look like for their business.
Banking Breakout - Embedded Banking: The Next Layer of Platform Value
TBD
Velvet Room
1:00 PM - 2:00 PM
Insurance Breakout - Making Insurance a Natural Part of the Platform Experience
Insurance can be powerful when it is offered at the right moment, in the right context, and in a way that feels helpful rather than disruptive. This session will examine how vertical SaaS leaders can approach embedded insurance with a focus on customer relevance, operational simplicity, and long-term platform value.
TBD
Rose Room
1:00 PM - 2:00 PM
Break
All
Transition
2:00 PM - 2:15 PM
For many small businesses, accounting is still fragmented, manual, and disconnected from the software they use to run the rest of the business. This session will look at how vertical SaaS leaders can embed accounting workflows in ways that improve visibility, reduce friction, and make the platform more valuable over time.
Accounting Breakout - From Back Office to Platform Advantage
TBD
Velvet Room
2:15 PM - 3:15 PM
Payroll Breakout - Making Payroll Part of the Core Platform
Payroll has traditionally lived outside the software experience, creating extra steps, added friction, and disconnected workflows for customers. This session will examine how vertical SaaS platforms can bring payroll closer to the core product in ways that strengthen usability, increase platform value, and support a more complete operating system for the customer.
TBD
Rose Room
2:15 PM - 3:15 PM
AI Breakout - From Automation to Advantage: AI in the Financial Products Stack
As embedded finance continues to evolve, AI is creating new opportunities to make financial products more personalized, proactive, and deeply integrated into the software experience. This breakout will examine how vertical SaaS platforms can apply AI across customer experience, product design, automation, and decision-making as they build the next generation of embedded finance offerings.
TBD
Show Barn
2:15 PM - 3:15 PM
Investor Breakout - Monetization, Moats, and the Investor Lens on Embedded Finance
What makes one embedded finance strategy look incremental and another look truly strategic? This session will explore how operators can build stronger platforms by understanding the factors investors care about most, including customer value, defensibility, revenue quality, and long-term growth potential.
TBD
Amber Room
2:15 PM - 3:15 PM
Break
All
Transition
3:15 PM - 3:30 PM
Operator Panel - Themes, Takeaways, and What’s Next
Following the breakout sessions, industry leaders will come back together to reflect on the biggest themes, practical lessons, and emerging questions from across the day. The discussion will connect the dots across the embedded finance landscape and set the stage for the closing keynote.
TBD
Show Barn
3:30 PM - 4:15 PM
Closing Keynote - The Next Chapter of Growth in Vertical SaaS
As vertical SaaS platforms move deeper into payments and financial products, the bigger opportunity is not simply adding more services, but building a more valuable and differentiated business. This closing keynote will look ahead at what the next phase of growth may require from platform leaders across product strategy, customer experience, and long-term vision.
TBD
Show Barn
4:15 PM - 4:45 PM
Closing + Next Steps
Greg Myers
Show Barn
4:45 PM - 5:00 PM
Explore Agenda - June 16, 2026